sales

Sky high your click through rates with these quick and easy tips

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Quick post here for you.

…its a kind of checklist to help make sure your copy is getting the most possible clicks.

Each of these tips are extremely effective. So put them to good use in your emails, sales letters and general copy.

Lets..

Get..

To it!

If the reader doesn’t click the links in the email you can’t sell them anything.

But most people are bombarded with email daily, which results in them just scan reading the copy.

So…

  • Keep your email short and sweet
  • Design them so the more important elements stand out
  • Use bold text for benefits and power words
  • Use 1 or 2 sentence paragraphs
  • Use special characters to separate important text from the rest
  • Use extra white space for important text from the rest (and call to action links)
  • Front end load your sentences with benefits and power phrase

And I’m guessing you really want them to click that link,to share that post or to take some form of action.

So try..

  • Using strong calls to action in your emails – but don’t use too many! ideally just one.
  • Putting the benefits in the text of the link
  • Including the same link twice (once near the top of the copy and once at the bottom)
  • Using first person in your anchor text e.g – “give me the ebook”
  • injecting scarcity – an offer isn’t an offer without a deadline.

Clickety click!

Hope you give at least a couple of these a try!

They may be very simple, (and easy to apply)  but its the exact techniques the pros are using.

The above help increase click through rates and make your copy look incredibly enticing to read.

So all the best,

Reuben.

The Number 1 mistake businesses make when using social media

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When you get a good idea. The type you know will get your audience talking. You plan it. You write it. You perfect it.

Its finally ready to unleash like a marketing fireball.

You hit post. You hit publish. You hit send. BOOM!

“Surely putting my best content on all the social media platforms I on will get it out there to the masses…right?”

You would think so. But unfortunately no. Putting all your content on every social site you can think of just isn’t as effective as we would all like to think. (sad face)

The fact is that by using this technique – all it does is cause your content to get lost in the already heavy populated world of social media.

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To succeed in your chosen platform(s) you must blend in. That is to say – use the popular style/trends of that site.

Can you imagine seeing a piece of well written sales copy on a tumblr blog? (That thought makes me cringe!) The copy would just get lost. It isn’t what you see on tumblr and is not what tumblr is widely used for. Readers will instantly scroll past it (or give it a quick look of disgust) and then carry on their internetting…

So here are 2 easy to use guidelines for fast-track social success!

1. Spot the popular trends on your chosen site – How were they executed? 

2. Think of creative ways to get your message across using these styles/trends.

…Pretty darn simple right?

So lets say you were ready to promote your latest video series.

Instead of throwing your content out into the world (and hoping something would stick?) You could first, post a preview of your series on Youtube (that ones pretty obvious)

Then create a GIF of some of your footage on tumblr.

Next, you could create a Vine using some of the “behind the scenes” clips you have.

Then you could hold a Q & A about your new content and product on twitter.

And of course you can go on and on and on…but I would recommend focusing on just a few social sites – especially for newbies – maybe even like 1 or 2. Its better to have a real impact in a couple, then just barely scratching the surface of many!

So try this approach – It may take a little more time and a little more creativity – but it will stop your content getting lost and going unnoticed.

Reuben.

You are invited to the exclusive, one time only, limited look at the …..scarcity-principle ?

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“We believe we are the consumers, but we are the consumed.” — Bryant H. McGill

We love exclusiveness.

Anything that is “Invite only,” “One day only” “Members only” “one and only” sure does get us intrigued. 

It could be having the social status of being able to say to our friends “Oh sorry you have to be a member” makes ourselves feel special, it makes ourselves feel …..exclusive. 

This is why loyalty schemes work so well. You are given rewards for your loyalty and for choosing to be a member of that companies scheme. Only you are introduced to offers that are not advertised the wider public. Better snap up the exclusive bargain!

Not only is the dating website beautifulpeople.com exclusively tailored for good looking individuals, but when it was first launched you could only gain access by being invited by an existing member. (i.e someone who thinks you are good looking) As vein and shallow as the website sounds it makes you wonder who are these people on this glorious website, how can I gain access? I want to look at single beautiful women too! Exclusiveness creates curiosity. (Google+ also started out as “invite only” but I decided to use the dating website example purely for the uniqueness of it)

This ties nicely in to the scarcity-principle.

How many times have you been looking at a product in store pondering wether or not to buy it, you approach a sales assistant for a little more information, its not long until you are told that this particular item you are indecisive about buying is the in fact the last one. After this one is sold he is unsure whether the store will ever get anymore back in.

Thats it. Fear kicks in. You don’t want to risk never being able to own the product. You buy it!

The same technique is used enormously by estate agents. Whilst being shown around a property and you display some interest, but a equal amount of uncertainty in the house/flat, its very likely you will be fed an all too popular story of “thers another couple showing great interest in this same property and seemed very keen to buy, infact they were looking to move in as soon as next week.” The is done;

  1. to create a sense of urgency so that you make a decision
  2. to make you want it more by there being a chance of you NOT being able to have it.

Quite simply a lot of us a lot of the time are 3 year old toddlers again – We want what we cant have.

Limited availability. Limited stock. Limited time. All of these push us into buying, even when we don’t really want to buy. 

Amongst other persuasion techniques and influence tactics, the scarcity-principle is one of the most effective and widely used by businesses.

I have many others to show you, so stick around, this blog wont be around forever 😉

Reuben.

Why you can charge big bucks for something that is “convenient”

Convenience Is King.

You don’t have to be following any business/marketing blogs for very long to read statements like;

“Content is king” … OR

“You got it all wrong, Email is still and always will be king”…OR

“No no dumb-dumb, social media is the king”

Can I just put this out here? The factor that holds all of these together. The reason why your latest video gets watched, your email gets opened your ebook gets downloaded is because of the convenience.

Convenience. Convenience for the customer. The ease of reading email straight from our iphones wherever we are. Checking out the latest posts from our favourite blogs whilst in awkward lunchtime encounters at work.

In Derek Halpern’s latest video he explains how people are willing to pay top dollar for convenience.

  • Uber lets you book a taxi at the click of a button (the cost is practically double)
  •  Pre cut fruit cost 2 to 5 x more money than whole in tact fruit – it eliminates the need to cut it yourself so they charge that extra $.
  • Next day delivery sure is handy. Those of us that hate waiting, we are happy enough to pay the more than doubled charge than standard delivery cost.

So it is quite clear how leveraging the convenience factor can help increase profits in your business.

How can you create convenience for your customer? It maybe something as simple as creating a ebook which answers every possible fear and question they could have when using your product. Or it could be a more elaborate service like offering 24 hour live chat support….Who knows?

All you have to do is create an option where you do 100% of the work for them, where you make it so ridiculously easy, so damn convenient that they will wonder why you aren’t charging an even higher price! Convenience is king…

Reuben.